Community
Educating and building community with families with dietary restrictions like food allergies, celiac, food sensitivities, and more has allowed us to find a specific audience: gluten free, dairy free, and vegan individuals looking for ideas to make their food choices easier- specifically while traveling with kids. We are especially passionate about helping moms and caregivers of special needs kiddos.
Visibility
In our first year on YouTube, we have been blown away by the engagement we have found with viewers, over 85,000 views and 3,000 watch hours. In our 100+ videos we prefer to stick to long form (with a few dozen shorts sprinkled in). We are determined to stick to high standards, keeping to our specific niche, which sometimes means a narrower audience. But that’s ok with us because we know that we’re finding our people and community matters.
Opportunity
We’re often promoting brands that make our lives easier because we want to make things easier for our friends. Beyond YouTube, we cross post to Instagram stories as well. We’re excited to chat with you about what wonderful things you do!
